Published on : 12 September 20223 min reading time
The article “What data is managed by a PIM?” discusses the various types of data that are managed by a PIM (Product Information Management) system. PIM systems are used to manage product data for businesses, and they can handle a variety of data types including product descriptions, pricing information, product images, and more.
What data is in a PIM?
A goaland is a system for managing data, usually in the form of products or services. A typical goaland will contain information on customers, suppliers, products, orders, and invoices. A goaland may also contain other types of data, such as marketing materials, pricing data, and product specifications.
What are the key components of PIM?
Product information management (PIM) is a category of software solutions that enables the management of product data. The key components of PIM are:
-A central repository or “single source of truth” for product data
-The ability to manage multiple versions or “states” of data (e.g. drafts, published, etc.)
-Workflows and access control to manage the process of creating, approving and publishing product data
-Integrations with other systems, such as eCommerce platforms, ERP systems, etc.
PIM solutions are often used by organizations that sell products through multiple channels, such as online, in-store, catalog, etc. In these cases, PIM can help to ensure that product data is consistent across all channels.
PIM can also be used to manage non-product data, such as customer data, supplier data, etc. However, there are other software solutions that are better suited for this purpose, such as Customer Relationship Management (CRM) and Supplier Relationship Management (SRM) solutions.
Who uses a PIM?
There are many different types of people who use a PIM, including marketing professionals, salespeople, customer service representatives, and even IT professionals. Each person uses a PIM for different reasons, but the common goal is to manage customer data more effectively.
Marketing professionals use a PIM to keep track of customer data, such as contact information, demographics, and purchase history. This information is used to create targeted marketing campaigns that are more likely to result in a sale. Salespeople use a PIM to track their interactions with customers, including phone calls, emails, and meetings. This information is used to follow up with customers and close deals.
Customer service representatives use a PIM to track customer issues and complaints. This information is used to resolve problems and improve the customer experience. IT professionals use a PIM to track technical issues and problems. This information is used to prevent and resolve technical problems.
What is the role of PIM software?